The Cracked Egg

Observations:
1st video: male narrator. shorter/to the point. simple and deep. butter skillet thats hot, egg dropped right in.
2nd video: female pop star. actually visible in video. agressive. calls attention to more than just brain.

"Drugs fry your brain" is the clear and simple meaning of the first video. This is something we all know, something prevalent deep inside our head. This video forces us to cope with the reality of drug use, a very ethos driven statement. The audience intended was probably an older one. An aspect I really enjoyed in this video is the use of the skillet. Hot butter is shown boiling; everyone associates butter in a skillet with a great meal to follow. It's very aluring and tempting: like drugs. However, the introduction of your brain as an egg really pushed the point across.

The second video was more over the top. Although the message was clear, it was too in your face. The emotional appeal was too strong and actually pushed me away from the PSA. The use of a teen celebrity is obviously a ploy to make younger audiences pay attention, specifically younger girls. If the comercial had been left at its high point, the smashing of the egg, it's message would have been clear and more accesible. The violence and destruction that followed merelly reflected on the culture at that time:nothing to be proud of.